It’s not hard to see what’s in it for the developers, who have a chance to get their games in front of a crazy large audience. Puzzle Bobble (TAITO CORPORATION / Blackstorm).TRACK & FIELD 100M (Konami Digital Entertainment Co., Ltd.).Galaga (BANDAI NAMCO Entertainment Inc.).PAC-MAN (BANDAI NAMCO Entertainment Inc.).Thanks to a partnership with a number of companies, the debut list of 17 games is packed with titles that need no introduction, ranging from arcade classics to notable mobile IPs:
The other draw figures to be the games themselves. Part of the hook will be that Instant Games are truly cross-platform, in the sense that people will be able to play the same titles inside Messenger or in Facebook News Feed and “discover new games through recommendations, posts, challenges, and the Facebook Pages of individual games,” according to a Facebook blog post announcing the service. (I say that lovingly, as I do the same thing.) The initiative is called Instant Games, and it’s live now on the Messenger app and within the Facebook News Feed of all you dinosaurs who still use Facebook on your PCs. Now Facebook wants some of those gamers back, and it’s setting out to get them with an app everyone already has and the help of a number of well-known franchises and developers. Then smartphones happened, and while the shift to mobile games wasn’t immediate, it was dramatic. There used to be a time when Facebook was the king of casual gaming, where titles like FarmVille ruled people’s personal feeds.
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